Ozuna en la nueva campaña de la NFL

El cantante puertorriqueño, Ozuna, sorprendió a sus seguidores al encabezar la nueva campaña de la liga estadounidense de fútbol americano, la cual está dirigida a sus aficionados hispanos.

Con motivo del mes de la Herencia Hispana –que arranca el 15 de septiembre y termina el 15 de octubre– la NFL dio a conocer la iniciativa, llamada “Por la cultura”, que incluye una nueva línea de gorras, camisetas y casacas mostrando la “ñ” en las letras NFL, además de un programa de becas y un anuncio publicitario en el que participa el artista.

“Ozuna ha sido fanático de la liga por mucho tiempo y acompañado de su mente creativa, historia de éxito y como uno de los artistas más destacados en las listas musicales, es el compañero perfecto para esta alianza. Es un gran defensor de inspirar a la nueva generación de latinos y con nuestros esfuerzos combinados, aspiramos a lograr grandes cosas”, dijo Javier Farfán, estratega de mercadeo cultural de la NFL.

Ozuna and Victor Cruz Team Up With NFL for “Por La Cultura,” and Other Initiatives

Our people have long been rooted in the American sport of football. Their pride shines bright in small-town flag football games all the way to the National Football League. This month for Our Heritage Month, the NFL is showingtheir pride in our culture and communities, and they are teaming up with two legends to do it. Superstar Ozuna and NFL giant Victor Cruz are partnering up for a variety of new culture and community-driven initiatives.

One of those initiatives includes the campaign driven to celebrate the diversity and vibrancy of its fans. “Por La Cultura” is the mantra for the crusade. A new spot has dropped with powerful messaging that celebrates a “game where every flag is created equal.” And in a bold move, the NFL is also incorporating a tilde, a foundation in the Spanish language, over the “N” in NFL.

On the community level, the NFL is also partnering with the Hispanic Heritage Foundation to acknowledge Latine youth throughout the country. Later in the season, a select few will be given grants in support of their college education.

Of course, you don’t have to be a player to show your pride and love of football. A line of exclusive merchandise has been designed in support of Por La Cultura. They include varsity jackets, shirts, and hoodies. The collection will be available on the NFLShop.com starting on September 17.

Both Ozuna and Cruz will be featured in the campaign and help to advise throughout the season on engaging our communities. “I’m honored to be partnering with the NFL on such a groundbreaking new initiative to highlight the diversity of their fans, especially now during Latinx Heritage Month,” said Ozuna in a press release. “For the NFL to acknowledge, support, and encourage our culture is meaningful,” he continued.

corresponding, yearlong, social aspect has also been launched in support of the initiative. El Snap is on Instagram and TikTok. This is in addition to the already existing @NFLenEspanol on Twitter and nfl.com/espanol. Not to mention some NFL clubs have their own Spanish language content.

In the meantime, the NFL is entering week two of the 2021 season.
BY TONI GONZALES